Are you looking for a Douro Valley guide?
Welcome to Jorge Miguel Matias – Wine & Tours
If you’re searching for a dedicated and knowledgeable guide to explore the Douro Valley, look no further. I’m Jorge Miguel Matias, your expert in creating unforgettable, personalized experiences in one of the most beautiful wine regions in the world.
About Me
My name is Jorge Miguel Matias, and I am the founder of Jorge Miguel Matias – Wine & Tours, a boutique tour company established in Pinhão in 2016. My journey here is one of passion, resilience, and a deep connection to the Douro Valley.
My Background
I was born in Porto and earned a degree in Zootechnical Engineering from the University of Évora in 1991. My career initially spanned the food industry and catering, including owning a restaurant. However, after closing my restaurant during the 2011 economic crisis, I sought new opportunities. This led me to work as a skipper for a boat tour company in the Algarve, a job I loved so much that I moved to the Douro Valley in 2014 to do the same—closer to Porto and my family.
Opening My Company
In 2016, I took the leap to launch my own business, combining my love for the Douro Valley with my entrepreneurial spirit. I started with a small boat, offering river tours and car excursions. Over time, I realized my true calling was in wine tourism. With deep family roots in the wine industry in the Bairrada region and personal connections to winemaking, specializing in wine tourism felt natural.
Expanding with O’Porco
In 2018, I opened O’Porco, a cozy wine and tapas bar in Pinhão. Initially serving as a support space for my tours, it has since become a welcoming spot where clients can enjoy local flavors and wine. Today, I run O’Porco alone, offering meals under reservation and a relaxed atmosphere to unwind after tours.
A New Chapter in Winemaking
In 2019, I pursued my passion for winemaking by enrolling in the Oenology course at UTAD in Vila Real, which I completed in June 2022. In 2020, I sold my boat and moved to a small, historic winery in Vilarinho de São Romão, where I live and produce my own wine. By 2025, I plan to relocate my wine production to Marmelão in Provesende, bringing everything closer to my vineyards.
Weathering the Pandemic
The COVID-19 pandemic brought significant challenges, temporarily halting my tours and partially closing O’Porco. Despite the hardships, I focused on completing my oenology studies and kept my team employed through this difficult time. We reopened O’Porco in 2021, and I’m proud of the resilience that has brought us here today.
Why Choose Me?
If you’re looking for luxury cars and formal, polished service, I’m not the guide for you. But if you want something informal, specialized, and authentically local, then you’ve come to the right place. Here’s what I offer:
Exclusive Experiences
Enjoy a private and exclusive service, away from the crowds. My tours are tailored for you, your family, or friends, ensuring a personal and memorable journey.
Unhurried Itineraries
Take your time to soak in the beauty of the Douro Valley. My tours are designed to be relaxed and flexible, allowing you to truly enjoy every moment.
Expert Local Knowledge
As someone who lives and works in the Douro Valley, I bring a unique perspective to every tour. I’m deeply involved in the local community and have an insider’s understanding of the region’s culture, history, and wine.
My Proposal to You
At Jorge Miguel Matias – Wine & Tours, I offer private, small-group tours that provide:
- Flexibility in schedules and itineraries.
- A relaxed pace that lets you savor your time in the Douro Valley.
- Exclusive wine tastings and visits to hidden gems.
Whether you’re here to discover the world-famous wines, explore the breathtaking landscapes, or immerse yourself in local traditions, I’ll make sure your experience is truly unforgettable.
Make Your Reservation
Don’t wait to experience the magic of the Douro Valley. Contact me today to book your customized tour. Together, we’ll create memories that last a lifetime.
Discover the Douro Valley with someone who calls it home.